Performance Factory Google Ads Audit
Internal Google Ads Performance Analysis Tool
Performance Factory Google Ads Audit is an internal tool used by Performance Factory GmbH to analyse Google Ads performance for authorised client accounts.
The tool retrieves advertising performance data through the Google Ads API and produces structured campaign audits, reporting summaries, and optimisation recommendations. It helps our team identify trends, inefficiencies, and opportunities to improve campaign performance.
How it works
The tool is used only by authorised Performance Factory employees and contractors. Client accounts are accessed only after they have been explicitly linked to our Google Ads Manager account with the client’s authorisation.
Our initial use of the tool is read-only. It does not automatically create, edit, pause, or delete campaigns, ads, budgets, keywords, or other advertising assets.
Any recommendations produced by the tool are reviewed by a human member of the Performance Factory team. Any future campaign changes require explicit human review and approval before they are applied.
Data and security
The tool accesses only the Google Ads data required to prepare audits and reports, such as campaign, ad group, keyword, budget, conversion, and performance metrics.
Authentication is handled through a dedicated Google Cloud service account with restricted permissions. Credentials are stored securely and are not shared with clients or external users.
Contact
For questions about this tool, contact: